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The Strategy Works - A strategic marketing and sales consultancy, focussing on customer acquisition and retention.

The Quant. Marketing Company - Creator of data-driven brand marketing.

Team Research Consultancy - Qualitative market researchers and are specialists in brand development.

Counteroffensive Competitive Intelligence - Offer business and market intelligence services. Company and contact details.

Defeat is not the worst of failures. Not to have tried is the true failure. -- George E. Woodberry It is a product of Einstein's genius -- taking a commonplace observation, combining it with some simple imaginary experiments, and arriving at a revolutionary conclusion. -- Clifford M. Wills, 1986 "True friendship is like sound health; the value of it is seldom known until it is lost." (Charles Caleb Colton) A university is what a college becomes when the faculty loses interest in students. -- John Ciardi What do I dislike about death? Must be the hours. -- Woody Allen Positioning Perhaps the most valuable result of all education is the ability to make yourself do the thing you have to do, when it ought to be done, whether you like it or not. -- Aldous Huxley For of all sad words of tongue or pen, The saddest are these: "It might have been!" -- John Greenleaf Whittier Ninety percent of the game is half mental. -- Yogi Berra Positioning "Have confidence that if you have done a little thing well, you can do a bigger thing well, too." (David Malcolm Storey) Anyone who has never made a mistake has never tried anything new. -- Albert Einstein "One can do without people but one has need of a friend." (Chinese Proverb) The covers of this book are too far apart. -- Ambrose Bierce The work of internal government has become the task of controlling the thousands of fifth-rate men. -- Henry B. Adams Positioning Nothing is wrong with California that a rise in the ocean level wouldn't cure. - Ross MacDonald When we treat man as he is, we make him worse than he is; when we treat him as if he already were what he potentially could be, we make him what he should be. -- Johann Wolfgang von Goethe A husband is what is left of the lover after the nerve has been extracted. - Helen Rowland Positioning The better part of one's life consists of his friendships. -- Abraham Lincoln Few things are harder to put up with than a good example. - Mark Twain Integrity without knowledge is weak and useless, and knowledge without integrity is dangerous and dreadful. -- Samuel Johnson A scholar who cherishes the love of comfort is not fit to be deemed a scholar. - Lao-Tzu Marriage is like a box of chocolates. You have to squeeze a few bottoms to make sure you like what you are getting. -- Anonymous Positioning Black holes are where God divided by zero. - Steven Wright "In my opinion, the greatest single failure of American education is that students come away unable to distinguish between a symbol and the thing the symbol stands for." (Paul Lutus) Like a prune, you are not getting any better looking, but you are getting sweeter. -- N. D. Stice Positioning The course of true love never did run smooth. -- William Shakespeare Musical people always want one to be perfectly dumb at the very moment when one is longing to be perfectly deaf. -- Oscar Wilde If the French were really intelligent, they'd speak English. -- Wilfred Sheed How could they tell? -- Dorothy Parker, upon hearing that President Coolidge had died Value your words. Each one may be the last. -- Stanislaw J. Lec Positioning "If you're in a bad situation, don't worry it'll change. If you're in a good situation, don't worry it'll change." (John A. Simone Sr.) Nothing takes the taste out of peanut butter quite like unrequited love. -- Charlie Brown, character in "Peanuts" comic strip, created by Charles Schultz "Twelve magicians and two carnies have been shot dead doing the bullet catch. That's cool enough, but every night when we close our show with that trick and the loaded gun gets pointed in my face, it Positioning While we are postponing, life speeds by. - Seneca (3BC - 65AD) This novel is not to be tossed lightly aside, but hurled with great force. -- Dorothy Parker Ne'er take a wife till thou hast a house (and a fire) to put her in. -- Benjamin Franklin The trouble with some women is that they get all excited about nothing -- and then marry him. -- Cher Integrity is what we do, what we say, and what we say we do. --Don Galer Positioning Skill without imagination is craftsmanship and gives us many useful objects such as wickerwork picnic baskets. Imagination without skill gives us modern art. -- Tom Stoppard In the beginning the Universe was created. This has made a lot of people very angry and been widely regarded as a bad move. -- Douglas Adams If addiction is judged by how long a dumb animal will sit pressing a lever to get a 'fix' of something, to its own detriment, then I would conclude that netnews is far more addictive than cocaine. Positioning blah "Ability wins us the esteem of the true men; luck that of the people." (François VI Duke (duc) de La Rochefoucauld, 1616-80) If you are all wrapped up in yourself, you are overdressed -- Kate Halverson After silence, that which comes nearest to expressing the inexpressible is music. -- Aldous Huxley We make our friends; we make our enemies; but God makes our next door neighbour. -- G. K. Chesterton Some cause happiness wherever they go; others, whenever they go. - Oscar Wilde Positioning When you're away, I'm restless, lonely Wretched, bored, dejected; only here's the rub, my darling dear, I feel the same when you are here. -- Samuel Hoffenstein For centuries, theologians have been explaining the unknowable in terms of the-not-worth- knowing. - Henry Louis Mencken Give the people not hell, but hope and courage. -- John Murray Positioning When we honestly ask ourselves which person in our lives mean the most to us, we often find that it is those who, instead of giving advice, solutions, or cures, have chosen rather to share our pain blah "To give anything less than your best is to sacrifice the gift." (Steve Roland Prefontaine) The husband who wants a happy marriage should learn to keep his mouth shut and his checkbook open. -- Groucho Marx "Mothers spend a lifetime excising from their sons the influence of their fathers." (Arthur Lotti) Whatever you can do or dream you can, begin it. Boldness has genius, power, and magic in it. -- Johann Wolfgang von Goethe Positioning "By seeing the seed of failure in every success, we remain humble. By seeing the seed of success in every failure we remain hopeful." (Mel Ziegler, founder of Banana Republic) This book fills a much-needed gap. - Moses Hadas in a review When looking back, usually I'm more sorry for the things I didn't do than for the things I shouldn't have done. -- Malcolm Forbes Positioning There is no more lovely, friendly and charming relationship, communion or company than a good marriage -- Martin Luther Don't anthropomorphize computers -- they hate it. -- Anonymous If law school is so hard to get through... how come there are so many lawyers? -- Calvin Trillin Launch out into the deep. One discovers by living in scorn of consequence. -- Essie Summers Thomas Jefferson--still surv... -- John Adams, dying words Positioning 'Tis better to have loved and lost Than never to have loved at all. -- Alfred, Lord Tennyson, In Memoriam, 1850, line 27, stanza 4 Never try to teach a pig to sing. It's a waste of your time and annoys the pig. -- Anon. "... What good are dreams if they come true?" (Frederick Exley, A Fan's Notes) Positioning Facts are the enemy of truth. - Don Quixote - Man of La Mancha Conversation, fastidious Goddess, loves blood better than brick, and feasts most subtly on the human will. -- Virginia Woolf, Mrs. Dalloway When a person can no longer laugh at himself, it is time for others to laugh at him. -- Thomas Szasz, The Second Sin, 1973 Morality consists in suspecting other people of not being legally married. -- George Bernard Shaw "When marrying, ask yourself this question: Do you believe that you will be able to converse well with this person into your old age? Everything else in marriage is transitory." (Friedrich Wilhelm Ni Positioning "What dies if freedom lives? What lives if freedom dies?" (Lindsay Anderson, British filmmaker, from if.... (1968) To be able to say how much love, is love but little. -- Petrarch "Failure is not an option!" (Ed Harris, as Gene Kranz, Apollo 13) Positioning Silence is as full of potential wisdom and wit as the unhewn marble of a great sculpture. -- Aldous Huxley Marriages are made in heaven and consummated on Earth. -- John Lyly The weirder you're going to behave, the more normal you should look. It works in reverse, too. When I see a kid with three or four rings in his nose, I know there is absolutely nothing extraordinary Don't be so humble - you are not that great. - Golda Meir (1898-1978) to a visiting diplomat That is the best -- to laugh with someone because you think the same things are funny. -- Gloria Vanderbilt Positioning We have to keep trying things we're not sure we can pull off. If we just do the things we know we can do... you don't grow as much. You gotta take those chances on making those big mistakes. -- Cybi You probably wouldn't worry about what people think of you if you could know how seldom they do. -- Olin Miller The only thing that holds a marriage together is the husband bein' big enough to keep his mouth shut, to step back and see where his wife is wrong. -- Archie Bunker, character on "All in the Family, Positioning If one advances confidently in the direction of one's dreams, and endeavours to live the life which one has imagined, one will meet with a success unexpected in common hours. -- Henry David Thoreau To expect defeat is nine-tenths of defeat itself. -- Francis Crawford Never marry for money. Ye'll borrow it cheaper. -- Scottish Proverb We all agree that your theory is crazy, but is it crazy enough? - Niels Bohr Every normal man must be tempted at times to spit upon his hands, hoist the black flag, and begin slitting throats. - Henry Louis Mencken Positioning "I have made this letter longer than usual because I lack the time to make it shorter." (Blaise Pascal) Great Spirit, help me never to judge another until I have walked in his moccasins. -- Sioux Indian Prayer "A fool thinks himself to be wise, but a wise man knows himself to be a fool." (William Shakespeare) Positioning
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